Terms of use, PIXELBOOM, LLC

  • ENGAGEMENT 

Upon the terms and subject to the conditions hereof, and during the Term of this Agreement, Customer hereby engages PixelBoom LLC (“PixelBoom”) to provide Software Services, and PixelBoom hereby agrees to provide Customer with the Software Services, as defined in Section 2 hereof.


  • SERVICES

During the term hereof, PixelBoom agrees to provide the software services as stated within the ‘Exhibit’ Scope of Work, within this Agreement, and incorporated herein by reference, and any other services reasonably requested by Customer and agreed to by PixelBoom (hereinafter referred to as the “Services”). All Exhibits, Scope of Work and/or Addendums shall be governed by the terms and conditions herein. 

 

Subject to the provisions of Section 3, PixelBoom agrees to provide the Services in good faith, in a professional manner and in accordance with the reasonable instructions of Customer.


  • FEES

All fees are for U.S. currency. Actual work may vary from “Agreement” Effective Date. 

 

A $2000 setup fee will be assessed and collected at time of agreement execution. Work will commence upon receipt of setup fee. ARC Fees are $1500 per month, per domain, and per 25,000 site visitors. Every 25,000 site visitors is an additional $200 per month. Additional domains may be installed for $1,500 each. 

 

Customer agrees to keep a valid credit card on file that will be charged after the first onboarding call is completed and each month thereafter, until this Agreement is terminated.

 

If a credit card transaction for payment cannot be processed for any reason, PixelBoom Enterprises, LLC, or its service providers reserve the right to collect any fees, and applicable penalties, that were a result of any unprocessed payment transactions.  If payment has not been successfully processed, PixelBoom reserves the right to deactivate the software and declare breach of this Agreement. Rates subject to change without notice, until a formal agreement is executed. 

 

*If you have paid a $500 seat deposit, once you have completed our initial onboarding form, you will be charged $1,500 for the remainder of the $2,000 set up fee. At the time of the onboarding call, your subscription will be created. 

 

  1. NOTICES

Any notice contemplated by or required or permitted to be given under this Agreement shall be in writing and sent by email and verified received by addressee, or delivered personally, or sent by next day or overnight courier or delivery, or mailed by registered or certified mail, return receipt requested, postage prepaid, as follows:

 

PixelBoom LLC

Attn: COO

1740 East Fairview Ave, #303, Meridian, ID 83642

No UPS deliveries accepted

 

Or, in each case, at such other address or email, as may be specified in writing to the other parties hereto. Such notices, requests and other communications sent as provided hereinabove shall be effective, if sent by email on a business day between the hours of 0800 and 1700 Mountain Time, unless sent by overnight courier; and if sent by registered or certified mail, return receipt requested, upon the expiration of the fifth business day after being deposited in the US mail.



  • TERMS AND CONDITIONS

This Agreement shall be in full force and effect on a month-to-month basis until terminated as provided in Section 12.1 of  Standard Terms and Conditions for Advanced Retargeting Code. 


  • GOVERNING LAW

This Agreement shall in all respects be governed by and construed in accordance with the laws of the State of Idaho.

  • EXHIBIT A/SCOPE OF WORK

Work may consist of, but not limited to:

 

7.1. Set-Up. Customer/Client Checklist to be completed: Access to TAG Manager at admin level, URL(s) and subs passed over, Full funnel Customer journey flow, Admin access to pixel, How many website visitors a month, Business Manager admin access, Admin access to their platform (ie: Shopify, CF, custom coded platforms). PixelBoom’s items to be completed: Implementor checklist, media buyer checklist, installing PixelBoom’s ARC pixel, provide training videos to Customer.

 

7.2. Ongoing. Identity resolution of both visitors to Customer’s website designated in the questionnaire provided by PixelBoom (“Site Visitors”) and in-market behavior-cased leads based on customized targeting of the Customer’s specific products and services (“In-Market Leads”), and; PixelBoom will map Customer’s uploaded data to PixelBoom’s identity graph to track and monitor the identified contacts for Customer’s customized In-Market opportunities not covered in (“Customer Data”) and collectively the “Subscription Services”. The data resulting from the subscription services will be provided to Customer, as requested by Customer, on a weekly basis as a lead file in a CSV format or such other format as the Parties may agree to in writing (the “Data Product”). PixelBoom will make all reasonable efforts to provide other general support via email or private group as coordinated through PixelBoom’s team members. PixelBoom will also provide set-up for new funnels and or added pixel events as necessary for the Customer.


  • SERVICES AND DATA PRODUCT

In connection with this Agreement, PixelBoom will provide (a) identity resolution of both visitors to Customer’s website designated in the questionnaire provided by PixelBoom (“Site Visitors”) and in-market behavior-cased leads based on customized targeting of the Customer’s specific products and services (“In-Market Leads”), and (b) after installing the smart pixel designated by PixelBoom and uploading the applicable data to PixelBoom (“Customer Data”), PixelBoom will map Customer’s uploaded data to PixelBoom’s identity graph to track and monitor the identified contacts for Customer’s customized In-Market Lead behaviors  plus any additional In-Market opportunities not covered in (“Customer Data”) (a) and (b), collectively the “Subscription Services”). The data resulting from the Subscription Services will be provided to Customer, as requested by Customer, on a weekly basis as a lead file in a CSV format or such other format as the Parties may agree to in writing (the “Data Product”). As part of the Subscription Services and subject to PixelBoom’s availability, PixelBoom will: (i) provide Customer with up two (2) hours of onboarding training at Customer’s discretion and preferred pace; (ii) be available to Customer for one thirty (30) minute video conference; (iii) use reasonable efforts to provide Customer with ad-hoc calls with Customer’s PixelBoom success manager; and (iv) use reasonable efforts to provide other general support via email as coordinated through Customer’s PixelBoom success manager.


  • PROFESSIONAL SERVICES AND DELIVERABLES

PixelBoom may provide certain additional services related to the Subscription Services as included in the SOW. Such services may include, but are not limited to: (i) implementation services; (ii) training for Customer personnel; (iii) file conversion services; (iv) automation of Data Product delivery; and (v) any other services specifically identified in a SOW (the “Professional Services” and together with the Subscription Services, the “Services”). For avoidance of doubt, in no event shall any component or functionality of the Application be deemed a Service under this Agreement. PixelBoom will provide Professional Services, at Customer’s election and following Customer’s signature and PixelBoom’s acceptance of a SOW describing the nature, scope, project assumptions, fees, duration, location(s) of the covered Professional Services, in each case in accordance with such SOW and subject to the terms and conditions of these Standard Terms and Conditions.



  • DELIVERABLES AND OWNERSHIP

PixelBoom owns all right, title, and interest, including, without limitation, all intellectual property rights, to the Data Product, general advice, materials created or developed for, or otherwise provided to, Customer (whether developed solely by PixelBoom and/or PixelBoom personnel or created or developed jointly with Customer or its personnel or agents) in the course of performing Services for Customer under this Agreement, but excluding any Customer Confidential Information and Customer Data (the “Deliverable(s)”). Subject to Customer’s payment of all fees due to PixelBoom and compliance with this Agreement, PixelBoom hereby grants Customer a limited, nonexclusive, non transferable, non-sublicensable, worldwide, revocable license to use such Deliverables during the Term solely for its own, internal business use (the “License”). During the Term and thereafter, PixelBoom may terminate or suspend the License in the event Customer: (a) breaches any provision of this Agreement; or (b) misuses any Deliverable(s). Customer retains all ownership rights in its Confidential Information and any other information or data provided to PixelBoom. Except as prohibited by Section 15, PixelBoom retains all rights to use its skill, knowledge, experience, and know-how, including, without limitation, ideas, concepts, and techniques, whether developed prior to, independently of, or in the course of performing the Services hereunder. Nothing in this Agreement shall preclude PixelBoom from using any general information, ideas, concepts, know-how, techniques, methodologies, processes, skills or expertise derived from performing the Services or providing any work product or deliverable. 


  • RESTRICTIONS

Customer must not do or attempt to do, or permit others to do, any of the following: (a) modify, port, adapt or create derivative works of the Services or any Deliverables; (b) reverse compile, reverse assemble, disassemble or print the any Deliverable’s source code or object code or other runtime objects or files or otherwise reverse engineer, modify or copy the look and feel, functionality or user interface of any portion of the Deliverables; (c) rent, lease, distribute (or redistribute), provide or otherwise make available the Deliverables, in any form, to any third party (including in any service bureau or similar environment); (d) defeat, disable or circumvent any protection mechanism related to the Deliverables; (e) use the Deliverables to process the data of Customers of a third party (whether on an outsourcing, service bureau, or other basis); (f) using the Deliverables or otherwise procuring the Services to build competitive products or services; or (g) publish, distribute or redistribute (whether or not for a fee), or sell any Deliverable to any individual or entity outside of Customer’s own entity. In addition, Customer shall not violate or attempt to violate the security of PixelBoom’s networks or servers, including, without limitation, (x) accessing data not intended for Customer; (y) attempting to probe, scan or test the vulnerability of a system or network or to breach security or authentication measures without proper written request and authorization; or (z) attempting to interfere with service to any user, host or network, including by means of submitting a virus, overloading, flooding, spamming, mail bombing, or crashing.


  • TERM AND TERMINATION

12.1. Term.  This Agreement will be effective as of the Effective Date and shall remain in effect for so long as there is an effective SOW between the Parties (the “Term”). Each SOW shall renew in accordance with its terms unless terminated in accordance with this Agreement by a thirty (30) day written notice, by either party.

12.2. TBD 

12.3. Termination for Cause.  This Agreement and/or any SOW may be terminated immediately upon written notice by the non-breaching Party if the breach is not capable of being cured or, if capable of being cured, is not cured within thirty (30) days after receipt of written notice. 

12.4.  Effect of Termination Notice.  Termination of the Agreement by Customer will also terminate (a) any then-current SOW(s) unless otherwise agreed by the Parties, and (b) the License.

12.5. Obligations on Termination.  Upon any termination or expiration of this Agreement, each Party shall (i) immediately discontinue all use of the other Party’s Confidential Information; (ii) subject to the final sentence of this Section 12.5, within thirty (30) days of the termination or expiration of this Agreement, delete the other Party’s Confidential Information from its computer storage or any other media; (iii) return to the other Party or, at the other Party’s option, destroy, all tangible copies of such Party’s Confidential Information then in its possession; and (iv) promptly pay all amounts due and owing hereunder. Notwithstanding the foregoing, neither Party will be required to delete any Confidential Information of the other Party that may reside in any automated backup files or to the extent such Party is required to maintain any such Confidential Information for audit purposes or to comply with applicable law, provided that such Confidential Information will continue to be subject to the confidentiality obligations of this Agreement notwithstanding the termination or expiration of this Agreement.

  • PAYMENT AND INVOICING

13.1. Services.  The fees for all Services will be set forth in the applicable SOW. Unless otherwise set forth in a SOW, fees for Subscription Services will be due each month following the signup date, and due on the same date each month thereafter, and within five (5) days of receipt of each invoice. All amounts due hereunder will be invoiced and paid in US Dollars.

13.2. Taxes.  Customer will be responsible for applicable excise, sales and use or other taxes as required by law on Services provided by PixelBoom to Customer under this Agreement. PixelBoom will pay all taxes collected from Customer to the appropriate tax authority. If PixelBoom fails to properly invoice Customer for applicable taxes on the original invoice for goods and services, Customer will not be responsible for payment of such taxes to PixelBoom, and instead, will remit all such taxes directly to the applicable tax authority.


  • REPRESENTATIONS AND WARRANTIES

14.1. PixelBoom Representations and Warranties; Disclaimer. PixelBoom warrants and covenants that the Services will be performed in a professional and workmanlike manner. PixelBoom DISCLAIMS ALL OTHER REPRESENTATIONS AND WARRANTIES OF ANY KIND, WHETHER EXPRESSED OR IMPLIED, INCLUDING WITHOUT LIMITATION, WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT, TITLE, AND FITNESS FOR A PARTICULAR PURPOSE. 

14.2. Customer Representations and Warranties. Customer represents, warrants, and covenants that: (a) it is a validly organized entity under the laws of the jurisdiction of its incorporation and has the authority to enter into this Agreement; (b) it has all right, power, and authority necessary to enter into this Agreement, perform its obligations hereunder and grant the rights it grants to PixelBoom hereunder, including, without limitation, that it has obtained all legally and contractually required right and/or permission to provide information and/or data to PixelBoom as necessary for PixelBoom to provide the Services; and (c) its performance of this Agreement, and PixelBoom’s exercise of its rights under this Agreement, will not conflict with or result in a breach or violation of any of the terms or provisions or constitute a default under any agreement by which it is bound or any applicable law, rule, or regulation.


  • CONFIDENTIALITY

15.1. Disclosure. The Parties acknowledge that, in the course of performance of this Agreement, one Party (“Disclosing Party”) may find it necessary to disclose or permit access to Confidential Information to the other Party (“Receiving Party”) and its personnel for the purposes agreed under this Agreement. “Confidential Information” means information and technical data derived from or disclosed to a Receiving Party by the Disclosing Party or its employees, vendors, Customers, representatives, affiliates, agents and other independent contractors during the performance of obligations under this Agreement and which is not generally known to the public, including the Disclosing Party’s and its affiliates’ Customers or competitors. Examples of Confidential Information include, without limitation, business plans, specifications, designs, methods, processes, ideas, concepts, drawings, software, pricing, operational plans and know-how, employee information, shareholder information, vendor information, Customer information, and consumer information whether disclosed in oral, written, graphic or machine-readable form, or in forms otherwise embodying or displaying such information, but exclude Customer Data.

15.2. Confidential Treatment.  Confidential Information disclosed to a Receiving Party will be held in confidence by the Receiving Party and not disclosed to others or used except as expressly permitted under this Agreement or as expressly authorized in writing by the Disclosing Party for the Term of the Agreement and for two (2) years thereafter. Each Party will use the same degree of care to protect the other Party’s Confidential Information as it uses to protect its own confidential information of like nature, but in no circumstances less than reasonable care. 

15.3. Allowances and Exceptions.  Notwithstanding anything to the contrary in this Section 15, Confidential Information may be disclosed by a Receiving Party: (a) to its employees, agents, and consultants who require it in connection with such Party’s obligations under this Agreement and who are contractually or legally obligated to hold such Confidential Information in confidence and restrict its use consistent with the Receiving Party’s obligations under this Agreement; (b) to the Receiving Party’s auditors, outside counsel, accountants and other similar business advisors, or in connection with an assignment or transfer permitted without consent under Section 18.7; and (c) to the extent required by law, provided that: (i) the Receiving Party provides the Disclosing Party with sufficient advance notice of such disclosure requirement or obligation to permit Disclosing Party to seek a protective order or other appropriate remedy protecting its Confidential Information from disclosure; and (ii) Receiving Party limits the release of the Confidential Information to the greatest extent possible under the circumstances. Obligations under this Section 15 will not apply to information which: (1) was publicly available prior to receipt thereof by the Receiving Party from the Disclosing Party, or which subsequently becomes publicly available before any wrongful act of the Receiving Party or its employee or agent; (2) was in the possession of the Receiving Party without breach of any obligation hereunder prior to receipt from the Disclosing Party; (3) is later received by the Receiving Party from a third party, unless the Receiving Party knows or has reason to know of an obligation of secrecy of the third party to the Disclosing Party with respect to such information; (4) is developed by the Receiving Party independent of the Disclosing Party’s Confidential Information; or (5) has previously been disclosed by the Disclosing Party to third parties without obligation of secrecy.

15.4. Remedies.  If the Receiving Party or its personnel has disclosed, or is threatening to disclose, any Confidential Information in breach of this Agreement, the Disclosing Party will be entitled to seek an injunction to prevent the Receiving Party personnel from disclosing Confidential Information, or to prevent the Receiving Party personnel from providing any services to any third party to whom such Confidential Information has been or may be disclosed. The Disclosing Party will not be prohibited by this provision from pursuing other remedies.


  • PRIVACY AND SECURITY

PixelBoom shall implement and maintain reasonable information security measures and policies intended to safeguard the security of Customer Data. By providing Customer Data to PixelBoom, Customer grants PixelBoom the nonexclusive, worldwide, transferable right, on a royalty-free basis, to possess, store, use, copy, distribute and process Customer Data solely for the purposes of fulfilling PixelBoom’s obligations and/or exercising PixelBoom’s rights hereunder. This right may be sublicensed only to third parties directly or indirectly assisting PixelBoom in providing the Services or otherwise fulfilling PixelBoom’s obligations hereunder. For avoidance of doubt, the Parties acknowledge and agree that unauthorized access to or loss of Customer Data shall not constitute a breach by PixelBoom of its confidentiality obligations under this Agreement. Customer is responsible for the security of its own computer and IT systems.


  • INDEMNIFICATION AND LIMITATION OF LIABILITY

17.1. Mutual Indemnification Obligations.  Each Party (the “Indemnifying Party”) will indemnify, defend and hold the other Party, its directors, officers, employees and agents (collectively, the “Indemnified Party”) harmless against: (a) claims by employees, agents or subcontractors of the Indemnifying Party for personal injury, death, or property damage sustained by such employees, agents or subcontractors while performing Services pursuant to this Agreement; or (b) third party claims arising out of or in connection with the Indemnifying Party’s breach of its warranties and representations hereunder; provided, however, that if there is also fault on the part of the Indemnified Party or any entity or individual acting on behalf of such Indemnified Party, the foregoing indemnification will be on a comparative fault basis. 

17.2. IP Infringement Indemnification.  Subject to the limitations of liability in Section 17.4, PixelBoom shall indemnify and hold harmless Customer, its officers, agents, employees, affiliates, subsidiaries, assigns and successors in interest from, defend Customer against, pay any final judgments awarded against Customer, and pay Customer’s reasonable costs and attorneys’ fees resulting from any claims, liabilities, losses, suits, and damages asserted by a third party based on PixelBoom’s alleged infringement of any patent, copyright, trademark, trade secret, or other intellectual property or proprietary rights of such third party under the laws of the United States arising out of the Data Product, unless and except to the extent that such infringement is caused by (a) modification of the Data Product by anyone other than PixelBoom, (b) PixelBoom’s compliance with Customer’s unique specification or instructions, (c) PixelBoom’s use of trademarks, Customer Confidential Information, Customer Data, or other materials supplied by Customer, (d) use of any Data Product in connection or in combination with equipment, devices, or software not provided by PixelBoom (but only to the extent that such Data Product alone would not have infringed); or (e) the use of any Data Product other than as permitted under this Agreement or in a manner for which it was not intended. 

17.3. Notice of Claim.  The indemnified Party will provide the indemnifying Party with prompt notice of any claim for which indemnification will be sought hereunder and will cooperate in all reasonable respects with the indemnifying Party in connection with any such claim, at the indemnifying Party’s expense. The indemnifying Party will defend the indemnified Party at the indemnified Party’s request, provided that failure to give notice will not relieve the indemnifying Party of its obligations under this Section 16. The indemnifying Party will be entitled to control the handling of any such claim and to defend or settle any such claim, in its sole discretion, with counsel of its own choosing, except that any settlement for other than money damages will be subject to the approval of the indemnified Party, which approval will not be unreasonably withheld.

17.4. Limitation of Liability.  EXCEPT WITH RESPECT TO THE INDEMNIFICATION OBLIGATIONS UNDER SECTIONS 17.1 AND 17.2, DAMAGES ARISING FROM Customer’S BREACH OF SECTION 11, AND DAMAGES ARISING AS A RESULT OF THE GROSS NEGLIGENCE OR WILLFUL MISCONDUCT OF A PARTY, IN NO EVENT WILL EITHER PARTY, THEIR SHAREHOLDERS, AFFILIATES, PARENT COMPANIES, CONTROLLING COMPANIES, PRINCIPALS, OFFICERS, DIRECTORS, MEMBERS OR EMPLOYEES BE LIABLE TO THE OTHER PARTY OR A THIRD PARTY FOR CONSEQUENTIAL, SPECIAL, INDIRECT, INCIDENTAL, PUNITIVE OR EXEMPLARY DAMAGES, COSTS, EXPENSES, OR LOSSES (INCLUDING, WITHOUT LIMITATION, LOST PROFITS, DATA, AND OPPORTUNITY COSTS). EXCEPT WITH RESPECT TO THE INDEMNIFICATION OBLIGATIONS UNDER SECTION 17.1, DAMAGES ARISING FROM Customer’S BREACH OF SECTION 11, OR DAMAGES ARISING AS A RESULT OF THE GROSS NEGLIGENCE OR WILLFUL MISCONDUCT OF A PARTY, IN NO EVENT WILL EITHER PARTY, THEIR SHAREHOLDERS, AFFILIATES, PARENT COMPANIES, CONTROLLING COMPANIES, PRINCIPALS, OFFICERS, DIRECTORS, MEMBERS OR EMPLOYEES BE LIABLE TO THE OTHER PARTY OR A THIRD PARTY FOR ANY ACTIONS, DAMAGES, CLAIMS, LIABILITIES, COSTS, EXPENSES, OR LOSSES IN ANY WAY RISING OUT OF OR RELATING TO THE SERVICES UNDER AN APPLICABLE SOW FOR AN AGGREGATE AMOUNT IN EXCESS OF THE FEES PAID BY Customer TO PixelBoom ENTERPRISES, LLC UNDER THE APPLICABLE SOW UNDER WHICH LIABILITY AROSE IN THE SIX (6) MONTHS PRECEDING THE EVENT THAT GAVE RISE TO LIABILITY. IN FURTHERANCE AND NOT IN LIMITATION OF THE FOREGOING, PixelBoom ENTERPRISES, LLC WILL NOT BE LIABLE IN RESPECT OF (A) ANY DECISION MADE BY Customer AS A RESULT OF THE PERFORMANCE BY PixelBoom ENTERPRISES, LLC OF THE SERVICES PROVIDED UNDER ANY SOW OR (B) Customer’S MISUSE OF THE PERFORMED SERVICES, INTELLECTUAL PROPERTY OR OTHER DATA PROVIDED BY PixelBoom ENTERPRISES, LLC IN CONNECTION WITH THE SERVICES. THE PROVISIONS OF THIS SECTION 17.4 SHALL APPLY REGARDLESS OF THE FORM OF ACTION, DAMAGE, CLAIM, LIABILITY, COST, EXPENSE, OR LOSS, WHETHER IN CONTRACT, STATUTE, TORT (INCLUDING, WITHOUT LIMITATION, NEGLIGENCE), OR OTHERWISE.

  • MISCELLANEOUS

18.1 Relationship of Parties.  It is understood by the Parties that PixelBoom is an independent contractor with respect to Customer, and that neither this Agreement, nor any SOW forms a partnership, joint venture or employment relationship between the Parties. Customer recognizes that PixelBoom may be or become engaged to perform services that are similar to the Services for other parties, including parties in Customer’s market area or with which Customer or its affiliates compete. Nothing in this Agreement or any SOW precludes PixelBoom or any of its personnel from being engaged by any other party, including a competitor of Customer, for any purpose or in any manner. 

18.2. Attorneys’ Fees.  In any suit or proceeding relating to this Agreement, the prevailing Party will have the right to recover from the other its costs and reasonable fees and expenses of attorneys, accountants, and other professionals incurred in connection with the suit or proceeding, including costs, fees and expenses upon appeal, separately from and in addition to any other amount included in such judgment. This provision is intended to be severable from the other provisions of this Agreement, and will survive and not be merged into any such judgment. 

18.3. Force Majeure.  No Party will be liable for the failure to perform or delay in the performance of its obligations under this Agreement, except for payment obligations, to the extent such failure or delay is caused by or results from a force majeure event and the occurrence of such force majeure event(s) is reasonably provable. A “Force Majeure Event” means an event caused by a circumstance beyond a Party’s reasonable control, including, but not limited to: natural catastrophes, war, public power outages, civil unrest, terrorism, labor strikes or shortages (strikes and other labor unrest that affect only a Party, a Party’s financial hardship, an increase in prices, or a change of law will not constitute an excusable delay), and governmental action, provided that the delay or failure to perform cannot reasonably be circumvented by the non-performing Party through the use of other means. If a Party delays its performance or is unable to perform under this Agreement due to a Force Majeure Event, it will immediately notify the other Party and will also promptly notify the other Party when the Force Majeure Event (or its impact on such Party) has been abated.




18.4. Notices.  All notices required or permitted under this Agreement will be in writing and will be deemed delivered if delivered in person or by overnight courier service to the address set forth above. Such address may be changed by either Party by providing written notice to the other in the manner set forth above.

18.5. Amendment.  This Agreement may only be modified or amended through a tangible writing signed by both Parties.

18.6. Construction.  If any provision of this Agreement will be held to be invalid or unenforceable for any reason, the remaining provisions will continue to be valid and enforceable. If a court finds that any provision of this Agreement is invalid or unenforceable, but that by limiting such provision it would become valid and enforceable, then such provisions will be deemed to be written, construed and enforced as so limited.

18.7. Assignment and Subcontracting.  Customer will not, directly or indirectly, by assignment or change of control or otherwise, transfer this Agreement or any of its rights or obligations hereunder or under any SOW without the prior written consent of PixelBoom. PixelBoom will have the right to assign its rights and obligations hereunder to: (a) a PixelBoom affiliate or (b) in connection with any change of control, merger, acquisition, or other transaction involving the sale of all or substantially all of PixelBoom’s assets without Customer’s consent. This Agreement will inure to the benefit of and bind the permitted successors and assigns of the Parties. Assignments made in violation of this Section 18.7 will be null and void. PixelBoom may subcontract its obligations under this Agreement without restriction.

18.8. No Waiver of Contractual Right.  The failure of either Party to enforce any provision of this Agreement will not be construed as a waiver or limitation of that Party’s right to subsequently enforce and compel strict compliance with every provision of this Agreement. A waiver or consent given on one occasion is effective only in that instance and will not be construed as a bar to or waiver of any other right on any other occasion.

18.9. Execution in Counterparts and by Electronic Means.  This Agreement may be executed in counterparts and by electronic means (digital checkbox approval, facsimile, electronic signatures, or digital image delivered by email) and the Parties agree that such electronic means and delivery shall have the same force and effect as delivery of an original document with original signatures.

18.10. Compliance With laws.  Both Parties will comply with all applicable international, federal, state, provincial and local laws, rules, regulations, directives and governmental requirements in effect now and at any time during the Term that relate to its performance under this Agreement.

18.11. Governing Law.  This Agreement and all SOWs entered into by the Parties hereunder will be governed and interpreted in accordance with the laws of the State of Idaho, without regard to its conflicts of laws rules. Customer and PixelBoom agree that all actions and proceedings related to this Agreement or an applicable SOW will be brought only in a state or federal court located in Ada  County, Idaho, and Customer and PixelBoom hereby consent to such venue and to the jurisdiction of such courts over the subject matter of such proceeding and themselves.

18.12. Survival.  Sections 10, 11, 12, 13, 15, 17, and 18 will survive any termination of this Agreement. 

18.13. Customer Trademarks and Ownership. Customer owns all the trademarks and service marks associated with its Products. Customer also owns all rights and title to copyrights, the techniques and the instructions (“Works”) and the Customer is the owner of processes, patentable or otherwise in the Products as a business method (“Methods”), Licensor hereby grants Licensee a Limited Use License and the right to use the “Works” and “Methods” for the term of this Agreement and under the terms of this Agreement. PixelBoom agrees that any work, invention, idea or report that it produces or that results from or is suggested by the work the PixelBoom does so on behalf of Customer is a “work for hire” (hereinafter referred to as “Work Product”) and will be the sole property of Customer. PixelBoom hereby assigns to Company all of PixelBoom’s right, title and interest, including all rights of copyright, patent, trade secret and other intellectual property rights, in, to and under the Work Product.