Pre iOS we were getting 2%-3% link CTR’s consistently, and over a 2 ROAS. After the iOS 14.5 update (with a primarily 45+ female, iPhone audience) the results hit historic lows with CTR’s barely over 1% & ROAS near a 1 and our highest CPA’s.
After adding the proprietary PixelBoom ARC super-fueled pixel, we continued to implement our best paid advertising practices. We started seeing results we hadn’t seen since the iOS update in 2021! We are now seeing:
We place our proprietary advanced identity resolution pixel on your website. This enables us to identify who is visiting your website, regardless of device type or privacy settings.
We cross reference the customer data we collect and pass it into the largest privately-held customer database in the world.
We build out full data profiles of all of your site visitors including; name, email, phone number, address, etc. (BTW...we have over 250 million full customer records to match against and growing daily, our average match rate is over 70%!)
Once all of your data is reconciled, we pass all of it back to you AND more importantly, we push it seamlessly back into your advertising traffic platforms in nearly real-time.
Once complete, our average clients see a 30% increase in performance of their advertising campaigns within the first 60 days.
Now that those machine learning platforms have more data, naturally the pixel you are already using (in Facebook, Google, etc) gets better at finding your perfect customer to put your traffic in front of. This ultimately LOWERS your acquisition costs and improves your TOF (Top of funnel) ad performance
Because our match rates on our data are so high (70% on average), you also will see your retargeting audience sizes double and triple. Increasing that sweet sweet higher ROAS middle and bottom of funnel ad performance
And lastly, because of the above, you’ll see your ad performance begin to magically restore itself to it’s pre-Apple-apocalypse glory.
A: Not at all, our professional team does all the set up for you. Just give us the access we need to place the code and you are off to the races
A: No, as a matter of fact, we love those tools and use them ourselves in addition to A.R.C.™
A: Not to worry, ARC carries with a full money-back guarantee, so you risk nothing (subject to some very reasonable terms and conditions of course)
A: Not anymore! After successfully beta testing A.R.C.™ in more than 30 client accounts, we decided it was too good to keep to ourselves. So we are releasing it to anyone in the world that would like to have it.
A: Please visit https://billing.stripe.com/p/login/
aEU15ybgoa3l0zC3cc to update your CC. If you have any questions at all, email us at support@pixelboom.io
A: From the time we receive payment on your set up fee, usually 3-5 business days depending on our current install schedule
A: Depends on your volume of traffic but most clients see a lift in certain metrics in as soon as 2 weeks.
A: Simply schedule a call by clicking one of the buttons on this page to book a call.
Oh and did we mention that Android 13 will be releasing the same privacy update Apple did? Did you know that Android OS represents nearly 3 times the mobile market share than Apple iOS? What that means is that if you thought the data loss created by Apples update was bad, buckle up for the Android storm that is about to come. The good news is that with A.R.C., because we leverage 1st party data and don’t rely on Android or Apple to share with us, you won’t have to worry about that.
Because our match rates on our data are so high (70% on average), you also will see your retargeting audience sizes double and triple. Increasing that sweet sweet higher ROAS middle and bottom of funnel ad performance
And lastly, because of the above, you’ll see your ad performance begin to magically restore itself to it’s pre-Apple-apocalypse glory.
